The National Association of Women in Construction (NAWIC) NZ
has revealed its new logo and colour, effective immediately.
The NAWIC
logo now utilises a strong typeface, with a little flick on the top of “N” and
“W” which designers Attraction Studios says brings a “slightly feminine,
definitely more fun aspect” to it.
“Concentrating
on a word mark as opposed to an icon-style logo creates a [more] formal feel,
while the levitated dot [offers] a lightened and uplifting impression.” The
dot is used to symbolise inspiration, as well as the upward progression our
members experience through participation in our organisation.
The new
orange follows the current logo colour but shows a more modern and strong shade
than previously.
“One of the things that was
challenging about the last logo was the huge amount of text in it,” said NAWIC
executive board member and Canterbury Chapter Chair Rebecca Hodges, who has
overseen the rebranding. “It made it very difficult to use in a wide range of
applications.”
Look for the new logo on our
website and on collateral for the 2019 NAWIC Excellence Awards (in partnership
with BCITO), entries for which are now open.
